imageFORMULA Office Scanners
Problem
Make Canon scanners stand out in a category where products can feel interchangeable, with a digital campaign targeting office managers and IT professionals.
Concept
Canon puts its photography expertise inside each imageFORMULA scanner, creating scans so clear it’s like having your own tiny photographer.
Digital & Trade Show Video
Because imageFORMULA is a B2B product, we created highly targeted digital videos that could also work without sound in busy trade show environments.
Pre-Roll 30 sec.
Long-Form 60 sec.
Teaser 15 sec.
Me performing improv in NYC with my team, This Big.
Personal Notes:
True to my improv/sketch roots, this campaign creates comedy by establishing specific and unique characters.
To accomplish this, we collaborated with our two brilliant improv actors on set, providing a series of prompts and allowing them to find the comedy in the characters' behaviors without acknowledging the absurdity of the premise.
This approach gave us a multitude of bonus content to push out on social channels.