About Me

I’m a Conceptual Creative Director with a master’s degree in Advertising / Communication, with an Art Direction focus, from the VCU Brandcenter, and more than a decade of agency experience shaping work for brands across the country. I’ve led campaigns across social, digital, content, experiential and OOH—crafting ideas built to break through and actually matter. Some of that work won awards. All of it drove results.

A few years ago, I expanded that creative practice into Dope + Humble, a jewelry brand of my own design. What began as a pandemic side project grew into a multi-platform fashion business with 2,000+ active listings, 150k followers and thousands of items sold across Poshmark, Depop, eBay, Etsy and my own site.

Building a business end-to-end sharpened the same skills I bring to agency work: brand identity, content, e-commerce, production, social strategy and hands-on execution. It also made scrappiness, resourcefulness and experimentation an even bigger part of how I work.

That experience occasionally leads to consulting with small businesses on branding, storytelling and visual identity.

Outside of work, I’m a mentor, improv comedian and marathon runner.