About Me — Creative Director + Solopreneur + (Occasional) Consultant

I’m a Conceptual Creative Director with a master’s degree in Advertising / Communication with an Art Direction focus, from the VCU Brandcenter, and more than a decade of agency experience shaping work for brands across the country. I’ve led campaigns across social, digital, content, experiential, and OOH—crafting ideas built to break through and actually matter. Some of that work won awards. All of it drove results.

A few years ago, I expanded my creative practice into solopreneurship. What started as a way to bring in extra income between freelance work grew into a full brand ecosystem of its own. I bought a Glowforge laser, designed acrylic statement jewelry, and launched Dope & Humble Co. That evolved into thrifting, repairing, and upcycling clothing—eventually becoming a multi-platform vintage resale business with 3,000+ active listings, 150k followers, and thousands of items sold on Poshmark, Depop, eBay, and Etsy.

Running my own brand end-to-end sharpened the same skills I use in agency life: identity, content, e-commerce, production, social strategy, and real-world execution. That scrappy builder energy is now part of my creative process.

Because of that experience, I’ll occasionally consult with small businesses who need help with branding, storytelling, or visual identity. It’s not my primary lane, but I enjoy helping founders make their brands feel like brands.

I’m also a mentor, an improv comedian, and a marathon runner—someone who brings humor, resilience, and craft to every brief and every team.

Today, I combine agency leadership, entrepreneurial scrappiness, and human-centered creative thinking to help brands make work that’s memorable, modern, and impossible to ignore.