From Up Here
People who spend time looking down at Earth from far above experience a shift in perspective known as the “Overview Effect.” Suddenly, national boundaries vanish, the conflicts that divide people become less important, and the need to protect the planet becomes paramount.
After more than 100 years of looking down at Earth Boeing has gained a unique appreciation for our planet and the species that call it home.
Introducing the worlds first TV spot shot entirely from space.
The above video was created as spec and used for pitching work.
To help launch a new brand campaign focused on Boeing's commitment to improving Earth for all humanity, we proposed capitalizing on the fact that Boeing has more satellites in space and than any other company, using those satellites to film our TV spot. The spot would convey Boeing's unique perspective, communicating the brand's commitment to protecting all of Earth, the first step in introducing Boeing new global initiatives.