How do you announce the release of a new product offering, with color, without distracting from your larger campaign (Printers in Concert) that is still in the market? Remix things a bit.
Small Budget, Big Results.
This little ditty came to life for a remarkably small budget. It announced the release of a new offering from imageCLASS, a color printer for small businesses that unlike the rest of the line is available for purchase at retailers like Best Buy, Office Depot and Staples.