Printers in Concert
One Show 2016: Shortlist, Online Films & Video
Canon’s imageCLASS office printers conduct a symphony by printing music LIVE in front of musicians.
How do you get IT professionals interested in office printers? By pulling off a stunt so complex that only an IT person could appreciate it. We proved that with a network of imageCLASS printers everything works together seamlessly.
This stunt was pulled off in-front of a live audience and filmed to run as part of a targeted digital campaign complete with all the technical details a true computer professional could want.
To pull it off, the printers had to print a combined 70 pages over the course of the 90-second arrangement, in complete synchronization. This feat required absolute precision timing (down to a millisecond) from the printers. The resulting performance was executed in perfect synchronization, without missing a single beat, proving that imageCLASS printers are able to perform flawlessly in any situation.