Canon puts their photo expertise inside of each of their imageFORMULA scanners, creating scans so clear it's like having your own tiny photographer.
How Imaging Experts Make Scanners
All scanners are pretty much the same. To help Canon differentiate theirs, we focused on their heritage as a camera company. Because if you’re going to buy a scanner, you might as well buy one made by a world-renowned imaging company.
The ads targeted office managers and IT professional and ran as part of a targeted digital campaign.
True to my improv comedy roots, this campaign creates comedy by establishing specific and unique characters. To accomplish this, we collaborated with our two brilliant improv actors on set, providing a series of prompts and allowing them to find the comedy in the characters' behaviors. This approach gave us a multitude of bonus content to push out in social channels. Check out the directors cut below to see more of the process.