Kate de Longpre'
Dope & Humble

Photographer Inside


Photographer Inside

Canon puts their photo expertise inside of each of their imageFORMULA scanners, creating scans so clear it's like having your own tiny photographer.


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How Imaging Experts Make Scanners

All scanners are pretty much the same. To help Canon differentiate theirs, we focused on their heritage as a camera company. Because if you’re going to buy a scanner, you might as well buy one made by a world-renowned imaging company. It’s practically like employing a teeny photographer…

The campaign targeted office managers and IT professional and ran as part of a targeted digital campaign. 

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