Canon puts their photo expertise inside of each of their imageFORMULA scanners, creating scans so clear it's like having your own tiny photographer.
How Imaging Experts Make Scanners
All scanners are pretty much the same. To help Canon differentiate theirs, we focused on their heritage as a camera company. Because if you’re going to buy a scanner, you might as well buy one made by a world-renowned imaging company. It’s practically like employing a teeny photographer…
The campaign targeted office managers and IT professional and ran as part of a targeted digital campaign.