Legendary From Day One 

On the day the new Canon 5D Mark IV was released a gallery in the Whitney Museum stood empty awaiting the photos they would take. Just 24 hours later art critics and journalists watched as the room filled with photographs (and one epic video) shot on the camera, proving the 5D Mark IV was legendary from day one. 

One Show 2017: Shortlist, Experiential / Installations
One Show 2017: Shortlist, Experiential / Live Events

 
 

Within 24 Hours 115 Pieces of Media Featuring the Photos Hit Market

To extend the reach of the campaign beyond the walls of the Whitney, we used the image assets created by our photographers to launch 115 pieces of media within 24 hours. Using our four photographers to create targeted ads catering to each of our key demographics; outdoor, wedding, portrait and video photography professionals.

 
 
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Discover More About This Campaign

PRESS: PetaPixel Article, The Art of Photography: Event Video, Range Finder Online, Engaget