Introducing Joel Hubbard, a gingerbread spokesperson who happens to work in Coffee-mates marketing department.
FUN FACT: Joel Hubbard is named after a ginger I once dated.
To launch and promote Coffee-Mate's seasonal flavors we created Joel Hubbard; a gingerbread spokesperson who happens to work in Coffee-mates marketing department. After staring in two Coffee-mate TV spots Joel Hubbard, a longtime employee in Coffee-mates marketing department, takes over the brands social accounts interacting with fans and creating content for Coffee-mate from his ginger scented POV.
360i acted as the lead agency on the campaign making TV spots, social posts, influence videos and in-store displays a first for 360i.