Kate de Longpre'
Creative Earthling
12141827_181082322232119_1401684668_n.jpg

Gingerbread Joel

 

Gingerbread Joel

Introducing Joel Hubbard, a gingerbread spokesperson who happens to work in Coffee-mates marketing department.

 
 

FUN FACT: Joel Hubbard is named after a ginger I once dated.

To launch and promote Coffee-Mate's seasonal flavors we created Joel Hubbard; a gingerbread spokesperson who happens to work in Coffee-mates marketing department. After staring in two Coffee-mate TV spots Joel Hubbard, a longtime employee in Coffee-mates marketing department, takes over the brands social accounts interacting with fans and creating content for Coffee-mate from his ginger scented POV. 

360i acted as the lead agency on the campaign making TV spots, social posts, influence videos and in-store displays a first for 360i.

 

TV :30 - Kevin Flavored

TV :30 - Bottle Babe

YouTube Influencer Partnership