Photographer Inside - imageFORMULA Scanners

In the absence of clear differentiating features between Canon scanners and the competitor's scanners, we leveraged the one advantage Canon imageFORMULA scanners do have - the Canon name and reputation for quality photography. By creating targeted videos and content we relayed the message that photographic expertise is at the heart of each Canon imageFORMULA scanner. 

Campaign launched in October of 2015 with pre-roll videos, banners and accompanying social content. 

 

360i

CD - Dustin Glick     AD - Kate de Longpre'     CW - Don Principe


 

preroll video

 

VIDEO STILLS

 

DOC VIDEO: MY CUT (UNCOLORED)