Photographer Inside - imageFORMULA Scanners
In the absence of clear differentiating features between Canon scanners and the competitor's scanners, we leveraged the one advantage Canon imageFORMULA scanners do have - the Canon name and reputation for quality photography. By creating targeted videos and content we relayed the message that photographic expertise is at the heart of each Canon imageFORMULA scanner.
Campaign launched in October of 2015 with pre-roll videos, banners and accompanying social content.
DOCumentary style cut - uncolored
CD - Dustin Glick AD - Kate de Longpre' CW - Don Principe