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Gingerbread Joel

To launch and promote Coffee-Mate's seasonal flavors we created Joel Hubbard; a gingerbread spokesperson who happens to work in Coffee-mates marketing department. We introduced Joel to the world via our TV spots and continued his story online by handing him the reigns of all of Coffee-mates social accounts allowing the brand to speak with a more personal voice.  

Campaign went live October 2015 TV, YouTube, Facebook, Twitter, Tumblr, Pinterest and Instagram and lasted through the new year on.

 

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GCD: Michael Nuzzo     AD: Kate de Longpre'/Hans Schenck     CW: Don Principe/Evan T. Atherton


 

MEET JOEL HUBBARD

Joel's Intro Video

 

TV SPOTS

TV Spot: Kevin Flavor

TV Spot 2: Bottle Babe

 

SOCIAL CONTENT: JOEL RESPONDS TO FANS

Web Content: Movember

Web Content: Sweet Treats

 

SOCIAL CONTENT: extending Joel's story