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Gingerbread Joel

To launch and promote Coffee-Mate's seasonal flavors we created Joel Hubbard; a gingerbread spokesperson who happens to work in Coffee-mates marketing department. We introduced Joel to the world via our TV spots and continued his story online by handing him the reigns of all of Coffee-mates social accounts allowing the brand to speak with a more personal voice.  

Campaign went live October 2015 TV, YouTube, Facebook, Twitter, Tumblr, Pinterest and Instagram and lasted through the new year on.


MEET JOEL HUBBARD

Joel's Intro Video


TV SPOTS

TV Spot: Kevin Flavor

TV Spot 2: Bottle Babe


SOCIAL CONTENT: JOEL RESPONDS TO FANS

Web Content: Movember

Web Content: Sweet Treats


SOCIAL CONTENT: extending Joel's story


360i

GCD: Michael Nuzzo   CD: Tim Hancock/Micheal Condrick    AD: Kate de Longpre'/Hans Schenck     CW: Don Principe/Evan T. Atherton

Winter 2015