On October 29th, 2012 Wieden + Kennedy issued a series of 10 challenges to help them find their next Social Media Strategist for the Old Spice account. The “winner” of each challenge was granted an interview.
Participants were given one week to complete the challenge and create a case study outlining what they did and why it was effective.
With four days left in the challenge and hurricane Sandy in full force I decided to attempt one of the challenges. All I had at my disposal was a bicycle, a half broken Droid phone, an ancient MacBook Pro and my creativity. When the challenge was over I was selected for an interview.
Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits.